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The Impact on Viewing Habits on Live TV

Cord-Cutting Phenomenon

The rise of live TV streaming has contributed to the cord-cutting trend, wherein viewers are opting out of traditional cable TV subscriptions in favor of streaming services such as This shift in viewing habits has disrupted the traditional media landscape, prompting content providers to adapt to the changing preferences of consumers.

Personalized Viewing Experience

Live TV streaming platforms leverage advanced algorithms and user data to recommend personalized content, enhancing the overall viewing experience. This engagement ensures that viewers are presented with shows and events that align with their interests, ultimately increasing and satisfaction.

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